Everything Matters

You are maximizing a product, not a sum.

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Hard and soft skills, big-picture and detail-oriented thinking, technical and creative ability… they’re ALL extremely valuable.

We all have strengths and weaknesses, but the best results come from being solid in every single one of these categories and world-class where we naturally excel.

Lean into your strengths AND shore up your weaknesses. You are maximizing a product, not a sum. Everything matters.

Running your gifts and talents to the max means you have to also play defense against weaknesses that would otherwise try to interfere. The running back has to run but the blockers also have to block.

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